Ever since Aamir Khan has been ousted from ‘Incredible India’ campaign, there were many speculations as to who is going to be the next ‘mascot’ for the campaign. it was believed that the campaign will rope any Bollywood actor/actress to promote the campaign.
Now the decision has been taken and the new face for the mascot of the campaign has been declared. And no, it’s not any Bollywood actor who is going to be the brand ambassador for the campaign.
You would be surprised to know that no one other than PM Modi is going to be the next ‘mascot’ for the campaign.
No Bollywood actor will be engaged for the campaign aimed at attracting foreign travellers and video footages of Modi during the last two-and-a-half years where he has talked about tourism in India and abroad, will be used for the campaign, a senior ministry official said as reported by TOI.
The Ministry is planning to use – for radio and audio release – two types of videos of different durations where Mr. Modi has talked about the uniqueness and diversity of the various places in the country, the official said.
Earlier, tourism minister Mahesh Sharma had endorsed Modi’s persona for the role, saying he is the “best face” to promote Incredible India campaign. He had asserted that the country has witnessed a jump in the tourists inflow from the countries the Prime Minister had visited.
He had said the Ministry need not have any Bollywood face for the campaign to attract tourists from overseas.